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We respect your privacy and appreciate the importance of your trust. As part of our efforts to help you understand how we handle the personal information you share with us on our websites and related platforms (including, without limitation, social media pages, and mobile sites (collective, the “Website”)), this Privacy Policy sets forth the categories of information that we may collect from you, how such information is collected, our business purposes for collecting such information, and how certain information may be shared with our business partners.
We may collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your household, or your device. The following table describes the categories and specific types of personal information that we collect, and how long we retain such personal information:
Category | Examples |
---|---|
Identifiers | Your full name, social media handle(s), billing address, shipping address, Internet Protocol (IP) address, email address, device identifier, cookies, beacons, pixel tags or similar identifiers |
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Your full name, billing address, shipping address, telephone number, physical characteristics or description, bank account or credit account information, health issues |
Protected classification characteristics under California or federal law | Age, race, ethnicity, gender, marital status, income, health issues |
Commercial information | Products you have purchased or returned, abandoned carts, product pages viewed, purchasing or consuming histories or tendencies |
Internet or other similar network activity | Browsing history, search history, information on your interactions with our Website, emails or advertisements. |
Geolocation data | Location by zip code or state |
Sensory data | Photographs, images, videos, and recordings of your voice (such as when we record Customer Support calls for quality assurance) |
Inferences drawn from other personal information | Inferences drawn from or created based on any of the information identified above |
Sensitive personal information |
|
Information Provided by You:
The type of personal information that we collect depends on your use of the Website and what information you provide to us. For example:
Information We Receive:
We and our third-party service providers may also use a variety of technologies that automatically or passively collect information about how our Website is accessed and used (known as “Usage Information”) by you. “Usage Information” may include the type of browser and device you used to access our Website, your operating system and application version, the web pages accessed by you, the time you accessed these web pages, preceding web page views, and your use of any features or applications on our Website. Statistical data like this helps us understand what is interesting and relevant to our customers, so we can best adapt our content for our customers’ benefit.
We and our third-party service providers may also automatically collect an email address, IP address, location, carrier information or other unique identifier information from the computer, mobile device, or other device you use to access our Website, and from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We may use this information to, amongst other things, administer our Website, help diagnose server problems, analyze trends, track web page movements, improve our services, match collected information to postal addresses, help identify you and your shopping cart, help us tailor special offers to you, and gather broad demographic information for collected use.
Cookies and Other Technology:
Like many sites, our Website may employ cookies, JavaScript tags, web beacons or pixels (also known as clear GIF technology or “action tags”) to speed your navigation of our Website, recognize you and your access privileges, and track usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. We use both persistent cookies and third-party cookies. Persistent and third-party cookies enable us to track and target the interests of our customers to enhance your experience on our Website. Persistent cookies are used to make it easier for you to navigate our Website and remain on your hard drive for an extended period of time. Third-party cookies are only used for short-term tracking. We also work with outside service providers to manage cookies in order to analyze your activities across our Website over time. This allows our providers to adapt certain advertisements and offers for you based on your online activity.
Most Internet browsers are initially set up to accept cookies. You may download an opt-out cookie here to disable any and all cookies we employ to track and enhance your user experience– however, your ability to use the website will be then limited and/or unavailable.
Please note that this opt-out is cookie-based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict all cookies, this opt-out may not be effective. Further, because different computers, mobile devices and different Internet browsers all require their own version of the opt-out cookie, you must perform this opt-out process on all computers and browsers for which you wish to be opted-out.
Our Website is not directed to children under the age of sixteen (16). Children may not use our Website or purchase our products, and we do not knowingly collect any personal information from children under the age of sixteen (16). We have no way of distinguishing the age of individuals who access our Website. If a child has provided us with personal information, the parent or guardian should contact us to remove the information and opt out of promotional opportunities using the contact link provided below.
We use the information that we collect about you for a variety of business and commercial purposes. We also may share your information with certain third parties who assist us in providing services to our customers.
The following chart shows how we use and share your personal information:
Purpose | Categories of Personal Information Used | Shared With Third Parties |
---|---|---|
Verifying your identity | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
Processing your order at checkout; credit card authorization and tokenization | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
Fulfilling and shipping your product orders | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
Processing your payment, any product returns, exchanges or subscriptions | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
Responding to your communications | Identifiers; Personal information categories listed in the California Customer Records statute | Affiliates; Service Providers |
Communicating with you about your purchases, sweepstakes entries and other similar activities through our Websites | Identifiers; Personal information categories listed in the California Customer Records statute; Internet or other similar network activity; Sensory data; Inferences drawn from other personal information | Affiliates; Service Providers |
Emailing newsletters and emailing and/or texting other promotional materials for those customers on our mailing and/or text message lists | Identifiers; Personal information categories listed in the California Customer Records statute; Commercial Information; Inferences drawn from other personal information | Affiliates; Service Providers |
Providing you with access to certain areas and features on the Website | Identifiers; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information | Affiliates; Service Providers |
Inviting you to participate in surveys, sweepstakes or testimonials regarding your health, our Products or Websites and reviewing your responses to the same | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Sensory data; Inferences drawn from other personal information; Sensitive personal information | Affiliates; Service Providers |
Adapting content, advertisements and offers that we provide you directly | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information; Sensitive personal information | Affiliates; Service Providers |
Sending you emails and other marketing communications | Identifiers; Personal information categories listed in the California Customer Records statute; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information | Affiliates; Service Providers |
Sending you notices or information regarding your orders, products, subscriptions or account | Identifiers; Personal information categories listed in the California Customer Records statute; Commercial Information | Affiliates; Service Providers |
Storing and archiving customer records | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information; Sensitive personal information | Affiliates; Service Providers |
Monitor and analyze trends, usage and activities in connection with our Website | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information | Affiliates; Service Providers |
Improving the Website, loyalty programs and our customers’ experience | Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information | Affiliates; Service Providers |
We also may share your personal information for the following reasons:
No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we and our service providers maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with data protection legislative requirements. We follow the Payment Card Industry Data Security Standards (PCI DSS) when handling credit card data. We also recommend that you take steps to protect against unauthorized access to your account through shared or public computers, devices, and applications.
If you provide us with a payment card when placing an order on our website, we use third-parties to validate your card, authenticate your identity and “tokenize” your payment credentials to make your payments more secure. Your “tokenized” credentials will be stored in your account in order to help make future purchases more convenient. You may delete or edit the stored payment methods in your account at any time by visiting our website or contacting customer support.
We will not retain your personal information for longer than necessary. Your e-mail address will be retained on our mailing list until you request that we stop sending you advertising communications. We will retain your other personal information in order to provide you with the ability to act on our product warranties, to fulfill any product subscriptions and/or for business record and legal purposes.
For example, we may keep just enough of your personal information to ensure that we comply with your request to erase your personal information, or to exercise or defend our legal claims.
Our Website may contain links to third-party websites and products and services, such as paying for product orders through PayPal®. We do not control such linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website’s owner.
We may change this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon our posting of the revised Privacy Policy on our Website. Your continued use of our Website constitutes your consent to any changes made. We will use your personal information in a manner consistent with the Privacy Policy in effect at the time you submitted your personal information, unless you later consent to a revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.
As you may know, certain states have enacted laws that provide their residents with certain rights with respect to the access and control of their personal data. For your convenience, we have summarized these rights here. In the event you wish to contact us regarding any of these rights, or for any other reason, please refer to the instructions provided in Section 11 below.
Please note that while we will try to accommodate your requests, there may be times when we might not be able to help. For example, if you have recently purchased a product from us and this product is still within its applicable Money Back Guarantee period, we will not be able to honor a request to erase your personal data unless you first agree to waive your right to the Money Back Guarantee.
In addition to Section 9 above, Section 1798.83 of the California Civil Code permits California residents who have provided their personal information to us to request data regarding our disclosure of their information to third parties for direct marketing purposes.
In the event you wish to contact us regarding the foregoing, please refer to the instructions provided in Section 11 below. Please specify in your communication that you are making a “California Shine the Light” inquiry.
In the event that you have any questions regarding our use of your personal information, please contact our Customer Support team to assist you. In order to help us verify your identity, we will ask you to provide us with one or more items of personal information (such as your billing or shipping address) to match with our records.
Our Customer Support team can be reached by:
Telephone: (888) 872-4522
Email: [email protected]
If you are a resident of California, Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah or Virginia:
You may submit a request to view or delete the categories of personal information we have collected from you through our Request Form here.
Last Revised: August 20, 2024
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We've revised our Privacy Policy pursuant to GDPR.
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